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Jim Beam and Drugs

by Brian Ballard Quass, the Drug War Philosopher

November 21, 2024



Perhaps you've seen those Jim Beam commercials on TV and streaming media: a crowd of lively young people are seen responsibly lugging around bottles of Jim Beam bourbon while living a joyous life.

I have two very different reactions to that ad.

I am struck at first by the hypocrisy of selling Jim Beam like it was apple pie while living in an age in which drugs like opium and coca and peyote (etc.) are demonized as the devil incarnate. Nor do I believe that drugs, alcohol included, should be advertised in this way, by appealing to the emotions of young people. But at the same time, this ad depicts the way that I believe we should be taught to feel about ALL mind-affecting drugs that are used for relaxation and for having a good time: they can be used responsibly -- and those who do not do so are the oddballs, the ones who are irresponsible and/or who lack the necessary education -- the education that we should provide rather than arresting them.

Mass Media and Drugs




Wonder how America got to the point where we let the Executive Branch arrest judges? Look no further than the Drug War, which, since the 1970s, has demonized Constitutional protections as impediments to justice. The media has played its role with movies like "Running with the DEA," "The Crisis" and "The Runner." In the first of these three, the DEA are the "good guys" for murdering a suspect in cold blood. In the second, the DEA plants evidence to cover up the murder of a drug suspect by an indignant mother. And in the third, a white detective stages a raid that kills a young Black teenager that said detective refers to as "a waste of space."

The Drug War is all about making us hate -- making us hate anybody except for the folks that brought about the violence and drug problems in the first place: the damned prohibitionists who, having failed to outlaw liquor, turned their scapegoating on every less dangerous substance in the world.

Meanwhile, the media have done all they can to support this Drug War by holding the use of outlawed substances to safety standards that are never applied to any other risky activity on earth, meanwhile ignoring the fact that prohibition encourages ignorance and leads to contaminated drug supply. Thousands of American young people die each month because of unregulated supply and ignorance, not from drugs themselves.

The media also supports the Drug War by failing to hold it accountable for all the problems that it causes. Just read any article on inner-city shootings -- today's journalists will trace the problem to a lack of jobs or to global warming, to anything but the Drug War which incentivized violence in the first place. As for violence overseas, we're told that it's caused by evil rotten drug cartels -- without any acknowledgement that it was American drug policy that created those cartels out of whole cloth, just as liquor prohibition created the Mafia here in the States.

Meanwhile, the media have a field day superstitiously blaming drugs. It used to be PCP, ICE, oxy, crack, and now it's Fentanyl... It's all part of the DEA's tried-and-true formula to stay relevant, as academic Philip Jenkins clearly demonstrates in "Synthetic Panics": Take a local drug problem and publicize it so that it goes national. Then work with a film crew at "48 Hours" to show that the drug in question threatens the white American middle class. Then go to Congress, hat in hand, and accept billions to 'solve' the latest drug problem.

And Americans fall for it every time. In fact, their gullibility seems to be increasing over time. They love to hate drugs, so much so that drugs have become the new horror trope. Recent movies have taken to personifying "evil" drugs in the forms of Crack Raccoons and Meth Gators. It's sad that America has become so superstitious and childish about drugs -- and the media can take much of the blame.

  • Attention American Screenwriters: please stop spreading Drug War propaganda
  • Colorado plane crash caused by milk!
  • Common Nonsense from Common Sense Media
  • Cop shows as Drug War propaganda
  • COPS PRESENTS the top 10 traffic stops of 2023
  • COPS: TV Show for Racist Drug Warriors
  • Drug War Agitprop
  • Drug War Hysteria and the Opioid Crisis
  • Drug War Murderers
  • Drug War Quotes in TV and Movies
  • Fabricate at Will: editors give journalists free rein to lie about psychedelics
  • Fentanyl does not kill! Prohibition does!
  • Forbes Magazine's Laughable Article about Nitrous Oxide
  • Glenn Close but no cigar
  • How National Geographic slanders the Inca people and their use of coca
  • How Scientific American reckons without the Drug War
  • How the Atlantic Supports the Drug War
  • How the Atlantic Supports the Drug War Part II
  • Jim Beam and Drugs
  • Matthew Perry and the Drug War Ghouls
  • More Weed Bashing at the Washington Post
  • Movie Warnings from Uncommon Sense
  • Open Letter to Lisa Ling
  • Open Letter to Variety Critic Owen Glieberman
  • Potty-Mouth Drug Warriors
  • Science News Continues to Ignore the Drug War
  • Science News magazine continues to pretend that there is no War on Drugs
  • Science News Unveils Shock Therapy II
  • Stigmatize THIS
  • The Award for most biased reporting on psychedelic drugs in an online newspaper goes to…
  • The Criminalization of Nitrous Oxide is No Laughing Matter
  • The Runner: Racist Drug War Agitprop
  • The Unpeople of Southeast Washington, D.C.
  • Time for News Outlets to stop promoting Drug War lies
  • Unscientific American: the hypocritical materialism of Elon Musk
  • Weed Bashing at WTOP.COM
  • Why CBS 19 should stop supporting the Drug War





  • Ten Tweets

    against the hateful war on US




    I can't imagine Allen Ginsberg writing "Howl!" while under the influence of mood-damping drugs like Inderal and Prozac -- but then maybe that's the point: the powers-that-be do not want poets writing poems like "Howl!"

    Ug! Fire bad! There were 4,731 fire-related deaths in America in 2023. Learn more at the Partnership for a Death Free America.

    The Drug War treats doctors like potential criminals and it treats the rest of us like children. Prohibition does not end drug risks: it just outsources them to minorities and other vulnerable populations.

    Before anyone receives shock therapy, they should have the option to start using opium daily instead and/or any other natural drug that makes them feel good and keeps them calm. Any natural drug is better than knowingly damaging the brain!!!

    Drug War propaganda is all about convincing us that we will never be able to use drugs wisely. But the drug warriors are not taking any chances: they're doing all they can to make that a self-fulfilling prophecy.

    We've all been taught since grade school that human beings cannot use psychoactive medicines wisely. That is just a big fat lie. It's criminal to keep substances illegal that can awaken the mind and remind us of our full potential in life.

    More materialist nonsense. "We" are the only reason that the universe exists as a universe rather than as inchoate particles.

    Had the DEA been active in the Punjab and 1500 BCE, there would be no Hindu religion today.

    Today's drug laws tell us that we must respect the historical use of sacred medicines, while denying us our personal right to use them unless our ancestors did so. That's a meta-injustice! It negatively affects the way that we are allowed to experience our world!

    There are a potentially vast number of non-addictive drugs that could be used strategically in therapy. They elate and "free the tongue" to help talk therapy really work. Even "addictive" drugs can be used non-addictively, prohibitionist propaganda notwithstanding.


    Click here to see All Tweets against the hateful War on Us






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    Copyright 2025 abolishthedea.com, Brian Quass

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