to glorify liquor while demonizing all of its competitors
by Brian Ballard Quass, the Drug War Philosopher
July 16, 2025
This morning I passed an 18-wheeler on I-81 that was painted red-white-and-blue and blaring the patriotic blurb that "Budweiser supports our military veterans." What hypocrisy! America's most dangerous drug, a drug that kills 178,000 a year, is able to wrap itself up in the flag and portray itself as lamb's milk in broad daylight, and this in a world in which we demonize all of liquor's competitors as evil dead-ends!
This absurd state of affairs tells us about more than just the problems with the Drug War: it tells us that there is a problem with America's dependence on propaganda -- which is to say public relations. After decades of television ads inspired and powered by the malevolent use of propaganda in World War II, Americans no longer know the facts about any subject -- instead, they know how they FEEL about those subjects. Take Coke, for instance. People do not prefer the soda because they prefer its taste to rivals: they prefer its taste to rivals because the endless Coca-Cola PR campaigns have associated the use of the substance with all things bright and beautiful -- with all positive human aspiration. Coke never tries to sell Coke: they try to sell a lifestyle, a mindset.
This manipulation of feelings might be considered innocent enough in the commercial realm, but America's use of PR is not limited to "pushing product." PR is also used to make us love or hate things according to the prejudices of racist politicians. American drug law is based on how we feel about substances based on the media-controlled flow of information on any given topic. In other words, democracy itself has gone awry thanks to the way that propaganda tactics have been embraced not just by Wall Street, but by demagogue politicians in Washington, D.C. Propaganda is the problem here -- from which it follows that we need to question the benefits of unbridled capitalism 1 to the extent that it relies on such feeling-mongering. Feelings now run the country, not principles.
The whole point of the Bill of Rights was to specify rights that could not be taken away on the grounds of expediency and fearmongering. And yet Americans have been so successfully indoctrinated to fear drugs that we have now abandoned a wide variety of constitutional freedoms (the freedom of religion 2, the freedom from unreasonable search, the freedom of free speech, etc.) thanks to the very fearmongering against which the Bill of Rights was supposed to protect us. America thus needs a new constitutional amendment, one which tells us that constitutional amendments must be taken seriously, that the American republic should be governed based on principles and not on demagogue-inspired hysteria.
I am not, of course, suggesting that liquor should be outlawed -- rather that all substances should be treated like liquor: that is, as being potentially dangerous but capable of being used wisely. The Drug Warrior on the other hand is determined to characterize all of liquor's competitors as "beyond the pale," and this should bother neo-Liberals and conservatives alike, for that is precisely the approach to "drug use" that the Spanish brought with them to the New World half a millennia ago. They had no problem outlawing religions back then -- and today's Drug Warriors are just as indifferent to the basic rights of others. They do not see the need for mental and emotional improvement with the help of godsend medicines: why should others? Plus ça change...
Americans heap hypocritical praise on Walt Whitman. What they don't realize is that many of us could be "Walt Whitman for a Day" with the wise use of psychoactive drugs. To the properly predisposed, morphine gives a DEEP appreciation of Mother Nature.
Suicidal people should be given drugs that cheer them up immediately and whose use they can look forward to. The truth is, we would rather such people die than to give them such drugs, that's just how bamboozled we are by the war against drugs.
There would be almost no recidivism for those trying to get off drugs if all drugs were legal. Then we could use a vast variety of drugs to get us through those few hours of late-night angst that are the bane of the recidivist.
The Drug War is the legally enforced triumph of human idiocy. We have rigged the deck so that our dunces can be right. The Drug War is a superstition. Indeed, it is THE modern superstition.
If we can go overseas to burn poppy plants, then Islamic countries should be free to come to the United States to burn our grape vines.
If we encourage folks to use antidepressants daily, there is nothing wrong with them using heroin daily. A founder of Johns Hopkins used morphine daily and he not only survived, but he thrived.
Almost every mainstream article about psychology and consciousness is nonsense these days because it ignores the way that drug prohibition has stymied our investigation of such subjects.
It is evil to give the depressed drugs to help them die while barring them from using drugs that could make them wish to live.
"Judging" psychoactive drugs is hard. Dosage counts. Expectations count. Setting counts. In Harvey Rosenfeld's book about the Spanish-American War, a volunteer wrote of his visit to an "opium den": "I took about four puffs and that was enough. All of us were sick for a week."
Americans outlaw drugs and then insist that those drugs did not have much to offer in any case. It's like I took away your car and then told you that car ownership was overrated.
(up)